Sunday, 27 January 2013

29. Symbols of Swagger

It's a damn shame that the term swagger is tainted with images of spoilt teenagers, a sense of entitlement, snapback caps, Lil Wayne and #YOLO.

No, thank you.

When it comes to style, it's not just what you wear, but how you wear it. You can have a suit made of the finest fabric and put together by the best tailor. But it counts for nothing if your posture is slouched and you lack confidence. Style is as much behavioural as it is your outfit.

Should you walk around with your nose turned up and a British accent? Of course not. It's difficult to pinpoint, but a combination humility, confidence and cheekiness can't hurt. 

Take a look at this Heineken ad, for example:

Here's a man who believes in himself and is confident. He has special interactions with each 'character'. He makes other people feel special, and they love him for it. It's important to note he picks greeting someone over grabbing a beer. He doesn't think he is better than anyone else. Whilst there is a certain unreality with the clip, you can't help but love the main character and wish you were him.

A few more of my symbols of swagger:

George Clooney - generates 80% of planet Earth's suave.

James Dean - oozes cool.

Pelle Almqvist (The Hives) - absolute confidence.

John Frusciante (Red Hot Chili Peppers) - expressive, humble.

Josh Homme (Queens of the Stone Age) - confident.

Christolph Waltz - humble and polite.

Richard Pryor - storyteller. RIP.

I could go on and on, but these are a few of my favourites.

Who do you draw inspiration from? Who do you look up to?


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